Charles "Charlie" E. Merrill was a visionary who opened the door to investing for the masses in America. "Financial supermarket" strategy that Merrill conceived in the late thirties, a revolution in the brokerage and financial services to its time and is widely regarded as one of the most important strategic innovations in the history of the financial sector. The case opens a window on the genesis of a strategic vision for Merrill. It focuses in particular on how Merrill came to revealing analogy (bank supermarkets), which led him to see his industry in a very different lens than most of the strategic leaders of rival firms. "Hide
by Giovanni Gavetti, Anoop Menon Ramachandran, Kathryn Dowd Source: Harvard Business School 12 pages. Publication Date: April 5, 2011. Prod. #: 711518-PDF-ENG
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