Chandler, a large U.S. consumer products company, to streamline its European operations. Tony Pesci, a hero decides which plants to close for maximum efficiency. Production / marketing relations strained, as weighed against the effectiveness of cross-cultural marketing. "Hide
by Mikhail Y. Yoshino, Susan S. Harmeling Source: Harvard Business School 25 pages. Publication Date: June 29, 1994. Prod. #: 394221-PDF-ENG
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