Based in Charlotte, North Carolina, the American colonial heritage, Inc (ACH) was the top ten U.S. furniture manufacturer concentrated in the upper part of the internal market of furniture for the home. Alexander Jones, who earned her MBA in a few years prior, he worked at the International expansion team. In this case, Jones provides an opportunity to plant a contract to supply the Government of the United States, the largest of all the customers. While Jones and vice-president of sales in delight, others ACH department heads say that ACH does not have the capacity to perform this contract. Jones, however, did not stop. Basic parts of its assessment of international markets such as China, India and Vietnam for potential capacity expansion Aha. Note: the company, characters and quotes in this case, unless otherwise stated, are fictional and were created by the authors. No reference is intended for anyone. "Hide
by Bruce McKern, Steve De Bonvoisin, Leandro Cuccioli, Raquel Gonzalez-Dalmau, Gustavo Lopez Source: Stanford Graduate School of Business 12 pages. Publication Date: August 1, 2007. Prod. #: IB67G-PDF-ENG
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