Zhang Yue, founder and chairman of the larger group, has developed a number of innovative products to address China's environmental problems. Wide Group's products, services, and management guided by the values of priority of morality, responsibility, environmental protection and energy saving for the company's growth and profits. The current emphasis on Zhang was wide Sustainable Building (BSB), a unique building frame technology, which was significantly more environmentally friendly than traditional methods of construction, and also much cheaper. In order to obtain capital and talents that development required BSB, Zhang realized that he might have to publicly listed companies, despite publicly saying that he would never do so. Will the result of scaling new businesses in compromise with the mission and values that have guided the company? If so, the overall environmental impact of new construction technologies worth the cost?
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by Christopher Marquis, Nancy Hua Dai Lin Yin Source: Harvard Business School 29 pages. Publication Date: December 15, 2011. Prod. #: 412095-PDF-ENG
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