CEMEX is pursuing an aggressive de-commoditization strategy focused on the relationship with the Egyptian small retailers. In particular, the strategic role and effectiveness "Reward Program" tournament, which awarded the sales performance of retail trade, has been questioned Assiut management based on the results of the first two rounds. . "Hide
on F. Asis Martinez-Jerez Source: Video Supplement Publication Date: September 1, 2006. Prod. #: 107701-VID-ENG
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