In 2009, just 15 years after its foundation, the China Europe International Business School (CEIBS) has achieved remarkable 8th place in the Financial Times Global MBA rankings. The case describes a brief history of the school and the reasons for its success. It also describes the challenges facing the school maintain its leading position in Asia, with stiff competition from schools in Greater China, South East Asia and South Asia, a set of high-quality teachers, generating new knowledge, which contributes to management practice not only in China but also in the the world, and maintaining reliable economic model for long-term financial sustainability.
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by John A. Quelch, Rama Velamuri, Shengjun Liu Source: Harvard Business School 32 pages. Publication Date: May 18, 2010. Prod. #: 510088-PDF-ENG
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