3M Canada (3M) was a corporate sponsor of the Canadian Breast Cancer Foundation (CBCF, or Fund) since 2005. In support of the CBCF, 3M manufactures and sells "pink products" (products that have a pink ribbon, such as post-it notes and flag pens, Nexcare bandages, and Scotch-Brite sponges), with the contribution of each sale benefits CBCF. This case is corporate sponsorship relations, in particular, as a brand manager for 3M's Post-it brand office products can further enhance relations with the CBCF. Marketing campaigns brand manager in 2009 was successful. However, now it has to determine the best approach for its 2010 campaign "Hide
by Allison Johnson, Laurie Dudo Source: Richard Ivey School of Business Foundation 18 pages. Publication Date: March 18, 2011. Prod. #: W11047-PDF-ENG
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