Discussion is beyond the scope of corporate identity and branding as graphic design, in principle, to vote, as determined by the organization profile, which emerges from its values and history. Voice of Caterpillar construction scheme as a way of building relationships and recognition of using the voice guidance for strategic thinking, as well as a guide for both internal and external communications. "Hide
by Marjorie B. Platt, Julie H. Hertenstein Source: Design Management Institute 29 pages. Publication Date: June 28, 2004. Prod. #: DMI013-PDF-ENG
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