Case for Electronic Business Communities Harvard Case Solution & Analysis

Contrary to popular attention to consumer goods marketing on the Internet, the market for business-to-business Internet commerce is a potentially huge and is about ten times the volume of internet sales of consumer goods. Electronic business communities begin to link the supply chain industry, reduction longstanding barriers between the different actors. GE in the trading process network (TPN) allows the company to conduct more than a billion-dollar business with more than 1,400 suppliers worldwide. The ultimate goal is to encourage suppliers to GE for such business transactions with their suppliers. Multilevel business community with a variety of vertical and horizontal interactions formed. Factors affecting the growth of e-business include lower entry costs, less complexity, large industry supply chain and market penetration, and greater flexibility. Realizing this potential problem include concerns about the safety and privacy of certain regulatory considerations, concerns about the reliability and scalability, and customer resistance and lack of knowledge. Electronic business community require cooperation and open communication - the essence. "Community" "Hide
by Ramon J. Peypoch Source: Business Horizons 4 pages. Publication Date: September 15, 1998. Prod. #: BH042-PDF-ENG

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