Owner and director of residential summer camp for children, the need to make some changes for the upcoming offseason. Its main purpose is to increase the number of tourists. In particular, marketing initiatives are needed to strengthen the sessions in August, the month when the camp is experiencing reduced registration. He has a number of key decisions to make, including which group to the goal as the promotion of the camp sessions and what to charge for any new products. "Hide
by Elizabeth M. Grasby, Eric Silverberg Source: Richard Ivey School of Business Foundation 13 pages. Publication Date: Mar 08, 2012. Prod. #: W12780-PDF-ENG
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