Rubbermaid, the consumer products company is widely praised for its innovation, has introduced a company-wide experiment to stimulate innovation even further. The experiment is to create a small cross-functional business teams within each division, with each team responsible for the creation, management and profitability of a particular product line. Staffing, reporting structure and management of business groups vary depending on the unit, and there are clear differences in the performance of the four teams said. Specific topics include: options for staffing, structure and management of cross-functional teams of business, complexity of cross-functional teams in a company with a strong functional structure, the difficulty of balancing accountability and empowerment in the "business" of the team within the established firms,. and the impact of different approaches to the management of the operation of a business team "Hide
by Theresa M. Amabile, Dean Whitney Source: Harvard Business School 26 pages. Publication Date: March 10, 1997. Prod. #: 897165-PDF-ENG
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