The Internet has created new requirements for start-up companies: How do you grow the organization faster than ever before? This paper draws lessons from Netscape, the fastest growing software company in history. Netscape executives made four big things: they processed convincing, but pragmatic vision, they did experience a top priority in hiring staff, they built a large company resources, while maintaining the flexibility of a small company, and they successfully attracted external resources to compensate for the small size of the company . At the same time, company executives have made a mistake: they overestimated the pace of technological change, they failed to develop a systematic process of strategic, until it was too late, and they often sacrificed long-term value for the benefit of short-term funds. Despite these shortcomings, Netscape built a successful organization that eventually brought $ 10 billion in value to its shareholders after only four years. "Hide
by David B. Yoffie, Michael A. Cusumano Source: California Management Review 22 pages. Publication Date: April 1, 1999. Prod. #: CMR147-PDF-ENG
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