Two new product launch decisions face Christopher Carson, managing director of BRL Hardy, Europe. Responsible for the European operations of a major Australian wine, Carson began his globalization strategy for the sale of wine parent. After a difficult joint venture with Chilean wine source, he offers to run Italian line of wines. His local team has also developed a new Australian brand, which will compete directly with the global rollout of the parent brand. "Hide
by Christopher A. Bartlett Source: HBS Premier Case Collection 20 pages. Publication Date: December 21, 2000. Prod. #: 300018-PDF-ENG
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