As small firms to compete successfully in a complex and dynamic markets today are not selling? Probably only highly qualified resources, companies can develop global brands, which afford some protection from the violent forces of the market. But Palliser Estate Wines New Zealand is one small company that has managed to develop a strong brand. Adhering to the core set of values that make effective use of limited resources and build competitive advantage through deliberate action. Mixing the four different types of marketing practices, Palliser has created a unique cultural experience that other small business owners can take. "Hide
by Michael Beverland Source: Business Horizons 9 pages. Publication Date: September 15, 2004. Prod. #: BH159-PDF-ENG
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