A marketing company has picked up a large dataset on brand equity for the fast food and travel sectors. They have come up with their means of quantifying "brand equity."
Various statistical techniques are used to assess the concept of brand equity. These include descriptive statistics, tablatures, ANOVA, and MANOVA.
PUBLICATION DATE: January 10, 2011 PRODUCT #: 910E23-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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