Boston Fights Drugs (A): Designing Communications Research Case Solution
Detailed description of the study there are five people with a $ 20,000 budget to combat drug abuse among school population of Boston. Using the methodology of focus groups, they found that most of the current anti-drug advertising is useless. They create their own storyboards, but are not sure what they are really the best. “Hide
by V. Kasturi Rangan, Jennifer Lawrence Source: Harvard Business School 33 pages. Publication Date: October 30, 1987. Prod. #: 588031-PDF-ENG
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