Jane looked at Darcy’s dismay at the tables. As editor of Bolt, a free daily newspaper in Richmond, Virginia, Darcy worked from January 2007 to build a loyal readership. Published Monday through Friday, Bolt showed topics such as local news and sport, was written in a lively style for readers aged 18 to 34 years. Advertising has been steadily climbing. But its parent company suffers and bolt so it can be on the chopping block. What can Darcy do to save her favorite newspaper? “Hide
by Gregory B Fairchild, Brianne Warner Source: Darden School of Business 7 pages. Publication Date: January 1, 2012. Prod. #: UV5344-PDF-ENG
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