Students take on the role of adviser Anita Roddick, the managing director of The Body Shop, and to prepare a three-year forecast of income statement and balance sheet of the company. Represents the percentage-of-sales forecasting, and students are preparing a simplified weather, first with pencil and paper, and then the table of the program on the PC. Emphasizes the importance of being able to speak directly about their financial projections and ideas that are useful to the general manager.
This Darden study. "Hide
by Robert F. Bruner, Robert M. Conroy, Susan Shank, John Vaccaro Source: Darden School of Business 19 pages. Publication Date: 08 Oct 2001. Prod. #: UV0009-PDF-ENG
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