The case "Beyondsoft Co., Ltd. (A)" finished in early 2010 described the tactical path of Beyondsoft over its history of more than 10 years since its foundation in 1995, containing its important business lines and the relationships with the important customers at that time, the market environment faced by the company, competitive power of major rivalry players and Beyondsoft's own resources and capacities, and the prospective objectives established by President Ben Wang for the organization.
The emphasis was put on the development strategy Beyondsoft must pick in the next 3-5 years, given its genuine business environment that is external and internal business states. This case scenario is a continuation of case (A), emphasizing on the tactical course of Beyondsoft during 2010-2011, the market environment in the new historical moment faced by the business in the early phase of 2012, when Beyondsoft did its IPO, comprising of the scenarios of important adversaries and Beyondsoft's own resources and abilities, together with its bushiness adjustments and future aims designed by Ben Wang and his top management team.
PUBLICATION DATE: October 30, 2012 PRODUCT #: TU0030-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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