This case examines the social media marketing and as business to business (B2B) and business-to-consumer (B2C) strategy. Despite the challenging real estate environment, Better Homes and Gardens Real Estate (BHGRE) was launched in 2008, Realogy Corporation, the largest owner of real estate brands in the world, to maintain and grow market share with a new type of real estate company focused around lifestyle. BHGRE has grown rapidly and has experienced tremendous success with their B2B social media efforts. Now, a few years after the formation of the company, the president and chief executive officer must decide how to use what she had learned from B2B effort to create a B2C social media programs. Additional factors include the simultaneous entry of the Canadian market. "Hide
by Raymond Pirouz, Emily Chen Bendle Source: Richard Ivey School of Business Foundation 12 pages. Publication Date: December 3, 2012. Prod. #: W12348-PDF-ENG
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