Becky Saeger CMO Charles Schwab & Co. Inc. Interviewed by Professor John Quelch Video Supplement (DVD) Harvard Case Solution & Analysis

Professor John Quelch interview Becky Saeger, director of marketing for the company Charles Schwab and Co, Inc, in connection with the background and the success of "Talk to Chuck" advertising campaign. "Hide
by John A. Quelch Source: Supplement 11 minutes of video. Publication Date: August 29, 2008. Prod. #: 509703-VID-ENG

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