All markets next cycle of growth and maturity, and decline of commoditization. This note argues that while commercialization industry may seem inevitable, the best managed companies find a way to make money in the commodity cycle. These firms know how and when to differentiate their products through innovation, services, clients and partnerships, as well as how and when to offer a "no frills" product, and look for cost leadership. Four of these strategic options are described and discussed. Rewritten version of the earlier notes. "Hide
by V. Kasturi Rangan, George Bowman 14 pages. Publication Date: June 1, 1994. Prod. #: 594122-PDF-ENG
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