Beanz Versus Starbucks: Personality in a Cup Harvard Case Solution & Analysis


Beanz Espresso Bar is located in downtown Charlottetown, Prince Edward Island, Canada. He is working on a highly competitive market (11 other businesses coffee in two blocks radius). Economy in Prince Edward Island saw several eateries, restaurants and cafes close their doors over the last few years while drawing large corporate enterprises, such as Starbucks and launch Room. Beanz still experienced severe environmental changes and managed to retain their customers and owners, Laurie and Doug, I feel that it is time to either sell Beanz and leave the industry, or to use their competitive advantage to grow and capture market share. Beanz specializes in high quality, baked from scratch food and specialty coffee drinks. The cafe is known for its artistic atmosphere, warm atmosphere, and an eccentric staff. After working Beanz for 16 years, the couple has made several changes to the decor, the menu settings. Internally, the company faces a number of issues related to management of systems management, marketing and strategic direction. Lori and Doug have to choose between five different directions for the future of Beanz. “Hide
by Edward Gamble, Peter Frost, Stewart Thornhill, Haley beer Source: Richard Ivey School of Business Foundation 14 pages. Publication Date: May 15, 2012. Prod. #: W12020-PDF-ENG

Message from CEO
We live and breathe case studies and solve every case study from scratch. All of our writers are in-house full time employees. This gives us an indomitable competitive advantage through our Economies of Scale (affordable prices) and Direct Control (which allows quality end-product delivery). Other academic writing companies relying on freelancers simply cannot compete with us

Other Similar Case Solutions like

Beanz Versus Starbucks: Personality in a Cup

Buy Originally Written Case Solution/ Analysis

Search Case Solutions

Recommend our brand and content

Like Us And Get Updates