Beanz Espresso Bar is located in downtown Charlottetown, Prince Edward Island, Canada. He is working on a highly competitive market (11 other businesses coffee in two blocks radius). Economy in Prince Edward Island saw several eateries, restaurants and cafes close their doors over the last few years while drawing large corporate enterprises, such as Starbucks and launch Room. Beanz still experienced severe environmental changes and managed to retain their customers and owners, Laurie and Doug, I feel that it is time to either sell Beanz and leave the industry, or to use their competitive advantage to grow and capture market share. Beanz specializes in high quality, baked from scratch food and specialty coffee drinks. The cafe is known for its artistic atmosphere, warm atmosphere, and an eccentric staff. After working Beanz for 16 years, the couple has made several changes to the decor, the menu settings. Internally, the company faces a number of issues related to management of systems management, marketing and strategic direction. Lori and Doug have to choose between five different directions for the future of Beanz. “Hide
by Edward Gamble, Peter Frost, Stewart Thornhill, Haley beer Source: Richard Ivey School of Business Foundation 14 pages. Publication Date: May 15, 2012. Prod. #: W12020-PDF-ENG
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