The case tracks that how this online job site, Bayt.com, transformed recruitment practices in the Middle East by facilitating the access of competent individuals to the MENA region. It also determines the challenges and issues faced by founder in his decision to establish Bayt.com in Dubai.
Along with the regional limitations, the company also had to tackle the low internet penetration rates, the diverse legal and regulatory system, and the barriers of the specific culture.
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