BASF: Corporate Advertising for 1992 Harvard Case Solution & Analysis

Program Description BASF corporate advertising in the United States. In 1992, BASF, American companies to expand existing corporate advertising campaign to continue to build awareness of the German-based multinational's corporate identity. The main theme of the campaign, "We do not make the products you buy ... we make the products you buy better. "campaign will only appear on TV. objectives, target audiences, messages, media, budget, and describes approaches to assessment. introduces students to the objectives and specific detailed program of corporate advertising campaign. explores how non-US the company is committed to creating awareness and corporate identity in the U.S., despite the fact only one company brand consumer products. "Hide
by Stephen A. Greyser, Norman Klein Source: Harvard Business School 5 pages. Publication Date: December 28, 1992 year. Prod. #: 593021-PDF-ENG

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