Barilla Sp(A) Harvard Case Solution & Analysis

Barilla SpA, an Italian manufacturer that sells its retail mainly through third-party distributors with experience widely fluctuating demand patterns from its distributors in the late 1980s. This case describes a proposal to address this problem by implementing a program of continuous replenishment, according to which the responsibility for determining the volume of deliveries to distributors to move from distributors Barilla. Describes the support and resistance in the various functional areas of Barilla and distributors Barilla approached with the offer. “Hide
by Janice H. Hammond Source: HBS Premier Case Collection 21 pages. Publication Date: May 17, 1994. Prod. #: 694046-PDF-ENG

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