The director of operations at Avalanche Corporation was faced with some major decisions. The company was experiencing significant difficulties in matching supply with demand. As a result, the business was overproducing and needed to sell the surplus at a loss.
At a recent board meeting, the vice president of marketing reported on a fresh snowboard product, the Avalanche Racer. She presented her justification for introducing a new ski merchandise at this time by highlighting the advancement of the ski equipment sales over the past five years.
PUBLICATION DATE: May 03, 2011 PRODUCT #: W11085-HCB-ENG
This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS
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