Birchbox offers trial-sized beauty products are delivered in the mail every month - attracting rave reviews. Seeing the success of this model, multiple "Copycat" clones seek to offer the same services. Many of these imitators focus on non-US countries, but also other complex Birchbox in their own territory. Birchbox can defend your position? How? "Hide
by Peter A. Coles, Benjamin Edelman Source: HBS 9 pages. Publication Date: November 18, 2011. Prod. #: 912010-PDF-ENG
Related Case Solutions & Analyses:
Valley-Wide Health Systems Inc.
Flying J
Group Process in the Challenger Launch Decision (C)
Compensation and Performance Evaluation at Arrow Electronics
CHESTNUT FOODS
Let’s take this private: Linens ‘N things versus bed bath and beyond
Under Armour Inc.
CHINA: THE NEW NORMAL.
MICRO-ELECTRONIC PRODUCT DIVISION (MEPD)
Al Dunlop at Sunbeam
