ATP Private Equity Partners (C): The Scandinavian Sweetspot Strategy Harvard Case Solution & Analysis

Explores the problems of obtaining access to private cars equity investment. While it would instantly become one of the largest private investors in Europe, the PCA was worried he will not get access to the most valuable assets, since it was not in the business long enough, and was not perceived as a reliable "partner". To raise its visibility and possible "is" on the most popular fund managers, ATP-PEP provides the development of direct investment projects in Scandinavia, based on its extensive network of contacts there. This access to deals and entrepreneurs in the technology developed region will be used as a bargaining chip to get access to funds. "Hide
by Benoit Leleux, Barbara Scheel Source: IMD 15 pages. Publication Date: September 26, 2002. Prod. #: IMD150-PDF-ENG

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