Atlanta Symphony Orchestra Harvard Case Solution & Analysis

Atlanta Symphony Orchestra, conducted by its newly appointed director of the music performed by the rarely heard songs. Musical performance was, apparently, great. Although most in the audience greeted the performance, some ran out of the concert hall. These audiences were largely reacting to high-tech mixed media show by a famous artist, who accompanied the performance. This performance was one of the last random and innovative Atlanta Symphony Orchestra in a concert breaks tradition. Vice President and General Manager, Atlanta Symphony Orchestra acknowledged that opportunities for promoting growth there on stage and behind the scenes to expand and enrich services orchestra and concert experience of their audience. "Hide
by Larry Menor, Jorge Colazo Source: Richard Ivey School of Business Foundation 22 pages. Publication Date: October 23, 2003. Prod. #: 903D10-PDF-ENG

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