A young man goes through his passion on the verge of bankruptcy. Armed with an MBA from IIM Ahmedabad, the way he avoids paying corporate job and instead of stars stockbroking firm. After the ups and downs of several companies, he finally decides its real fulfillment comes from the production of a feature film - Ashta Chamma, based on the Oscar Wilde play, The Importance of Being Ernest. The case chronicles the various issues it faces: the financing of production, choice of the director, choosing a story that will satisfy his demand families, casting the main characters and a team that can bring products to cinemas. The case goes behind the scenes in the world of cinema "Tollywood," industry Teluga film in Andhra Pradesh, and emphasizes the pressure faced by entrepreneurs in the industry. In the end, a rare combination of creativity, professionalism and good sense of business lead to success for the entrepreneur. Part B presents the results of the case after the film. "Hide
by S. Ramakrishna Velamuri, Rajesh Chakrabarti, Hari Krishna Mulpuri, Payal Goel, Vamsi Krishna Kothapalli, Sneha Beriwal, Vijay Bhaskar Chowdary Suryadevara Source: Richard Ivey School of Business Foundation 17 pages. Publication Date: November 18, 2010. Prod. #: 910M79-PDF-ENG
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