Despite international recognition for the quality of design, bills in the joint were on a plateau for four years, and they are losing jobs for architects with a complex marketing activities. The main problem is how marketing can be integrated into the design of partnership, believing that a formalized strategy and promotion interfere in creativity. Other issues include the problems of marketing professional services, regardless of their performance and quality can coexist, as the architects select and determine product architect. "Hide
by Ulrich E. Wiechmann, Ralph Biggadike Source: Harvard Business School 21 pages. Publication Date: August 1, 1974. Prod. #: 575016-PDF-ENG
Related Case Solutions & Analyses:
Becky Saeger CMO Charles Schwab & Co. Inc. Interviewed by Professor John Quelch Video Supplement (DVD)
Disney Consumer Products: Marketing Nutrition to Children
Sell Yourself
Corporate Positioning: How to Assess–and Build–Companys Reputation
WaterTest Corp.
Ford Motor Co.: The Product Warranty Program (A)
Ningbo FOTILE Kitchen Ware Co., Ltd.
Olympia Machine Company, Inc
The Universalization of L Oreal
LightFull Foods
