Amway is a large manufacturer of household appliances, which uses a direct sales approach. The company was founded in the late 1940s and for many years, are still using direct sales, branched in the UK, Europe and Japan. With this global success, is to further expand into the Chinese market. However, companies should look at their strategy after the Chinese government implements the provisions of the direct marketing business model. "Hide
by David Tang, Justin Tan Source: Richard Ivey School of Business Foundation 10 pages. Publication Date: July 13, 2004. Prod. #: 904M35-PDF-ENG
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