Set in September 1992, this exercise gives students the opportunity to team to negotiate a merger of AT & T and McCaw Cellular. AT & T, one of the largest U.S. corporations, was a dominant competitor in the long-distance telephone service in the United States. McCaw was the largest competitor in the rapidly growing cellular communications industry. Prior to the talks, AT & T had no position in cellular communications. This case and its companion (F-1143) is designed to allow students to be assigned to the role. The case can hold some or all of the following learning objectives. Of the assessment of skills, practice of strategic analysis, implementing and negotiating skills illustrate the practical aspects of mergers and acquisitions "Hide
by Robert F. Bruner, Michael J Innes, William J. Passer Source: Darden School of Business 38 pages. Publication Date: August 22, 1996. Prod. #: UV2398-PDF-ENG
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