CEO John Seffrin decides to radically change the strategy of the American Cancer Society. New access to health strategy is based on propaganda to change public policy and increase the number of Americans who have the right to prevention and treatment of cancer. The new strategy brings with it considerable political risk. Using the organization with 3 million volunteers, this case describes how he masterfully transforms organization (structure, management systems, staff, shared values, etc.) to implement the new strategy. "Hide
by Robert L. Simons, Kathryn Rosenberg Source: Harvard Business School 22 pages. Publication Date: November 21, 2008. Prod. #: 109015-PDF-ENG
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