In April 1992, American Airlines launched a "Value" - a radical simplification of the complex pricing structures that have been established for more than ten years after the deregulation of the U.S. domestic airline industry. The U.S. is expected that the new pricing structure would benefit consumers and restore profitability as the U.S., and the industry as a whole. The critical issue raised is that? Be bold initiative of the American work "Hide
by Alvin J. Silk, Steven Michael S. Source: Harvard Business School 24 pages. Publication Date: August 11, 1993. Prod. #: 594001-PDF-ENG
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