This article explains the usefulness of the decision on the basis of the identity of the corporation, which is the basis of diagnostic tools for identity management, outlined in this article. The use of British Airways as an extensive medical history, he studies and analyzes how British Airways »leaders intuitively taken personal point of view, as part of the strategic management support. The analysis confirms the findings of the former Director General of British Airways, Lord Marshall, like his predecessor, Lord King. The main message that the calibration of multiple identities corporation is a critical dimension of strategic management. "Hide
metric ton by John Balmer, Helen Stewart, Stephen A. Greyser Source: California Management Review 19 pages. Publication Date: 01 May 2009. Prod. #: CMR425-PDF-ENG
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