Alibabas Taobao (A) Harvard Case Solution & Analysis

We consider solutions Alibaba Group to diversify international business-to-business (B2B) exchange (Alibaba.com) in B2C and C2C exchange (Taobao.com) for Chinese retailers and consumers. In China, Taobao managed to dislodge once dominant eBay, the largest consumer market in the world. However, the company had a small income, because the proposed services are free.
To enhance their effectiveness, color cases should be printed in color. "Hide
by Felix Oberholzer-Gee, Julie M. Wolf Source: Harvard Business School 15 pages. Publication Date: 06 January 2009. Prod. #: 709456-PDF-ENG

Share This

SALE SALE

Save Up To

30%

IN ONLINE CASE STUDY

FOR FREE CASES AND PROJECTS INCLUDING EXCITING DEALS PLEASE REGISTER YOURSELF !!

Register now and save up to 30%.