Discussion of successful turnaround Adidas. Describes financial and competitive situation and Adidas sporting goods industry in 1993, when Robert Louis-Dreyfus, CEO, takes control of the company. Adidas is in economic and organizational disarray and objectives Louis-Dreyfus, "is to turn the company around from the current deficit is close to $ 100 million. Can he do it? What changes should he do? "Hide
by Jacques Horovitz, Giana Boissonnas Ursula Hilliard Source: IMD 25 pages. Publication Date: January 1, 1998. Prod. #: IMD169-PDF-ENG
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