Mike Ward, the manufacturer is responsible for the development of Pro Surfer Kelly Slater game for Activision, have to decide whether to launch the game in time for the Christmas 2002 season. Complicates its solutions are lukewarm response from consumers to the TV test spots in the game and need to finance multimillion dollar marketing campaign. Activision also describes an approach to game development, which was based on the green light to the process adopted by the company in 2000, to better control the development of new games better. "Hide
by Alan MacCormack, Kerry Herman, Enrico D'Angelo Source: Harvard Business School 24 pages. Publication Date: July 19, 2004. Prod. #: 605020-PDF-ENG
Related Case Solutions & Analyses:
Reorienting Channels of Distribution
Marketing Implementation
Yanzhou Coal Mining Company Limited: Overseas Acquisitions (A)
L’Oréal in China: Marketing Strategies for Turning Around Chinese Luxury Cosmetic Brand Yue Sai
Unlocking Growth in the Middle: How to Capture the Critical Middle Class in Emerging Markets
Novo Nordisk: Managing Sustainability at Home and Abroad
SawStop A
Montreaux chocolate usa: are americans ready for healthy dark chocolate?
Olam International
Longchamp
