7 Days Inn, the leading hotel group in China, was established in 2005 and was listed on the New York Stock Exchange in 2009. It currently manages more than 1,000 hotels in 168 cities in China and the largest enrollment of more than 30 million customers in the structure of the club. Its success is largely due to its innovative business model and strategy, which includes product design services with a vertical approach, cutting, increasing customer loyalty through membership system and direct sales, network management, hotels in different governance structures and the expansion of the hotel chain with innovative franchised and managed model. In particular, in the case of the shepherd is the company’s management philosophy. However, as the company expands, it has become difficult for the headquarters for the management and control of all hotels. In addition, the retirement rate of the hotel managers increased to 30 percent in the last few years. What you need to 7 Days Inn do to cope with these problems? Does the company need to break the rules again and innovate their business model, operations, strategy or operating model – or all of them, “Hide
by Gang Chen, Liang Xu Source: Richard Ivey School of Business Foundation 15 pages. Publication Date: December 6, 2012. Prod. #: W12372-PDF-ENG
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